final video

https://www.youtube.com/watch?v=7j_pdYbkk9E&list=UUht5fxUjha19_XNfG0mi2EA

Question 7

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Question 6

Created with Padlet

Question 5

How did you attract/address your audience?

Survey on reddit

at first when we were getting to know who our audience would be we didn't really know so we made a survey to help us identify who our audience would be-

so we made a questionnaire that had questions such as

1. what is your age?
2. what do you expect to feel like while watching a thriller film?
3. what was your last thriller film you watched?
4. describe what they had used in that films to portray horror?

So from this survey we had gotten a few response from this survey and the majority were people aged around 15-18 which was about the film rating we were going for which was 15 so the film would suit them. also we had gotten a lot of suggestions for making our film make them terrified, different and mysterious, which we had done by using the dream effect and you the binary opposition to make it less unconventional. However at the point that we had got our survey back we had already thought of our film so we didn't think the last thriller film was important as it was just a mix of different films that have a lot in them. so by rounding our survey up we were able to identify that our audience is young who are outgoing and want something different to happen in our film to be more surprised.

                             

Uses of gratifications

Blumler and Katz’s uses and gratification theory suggests that media users play an active role in choosing and using the media. Users take an active part in the communication process and are goal oriented in their media use. The theorist say that a media user seeks out a media source that best fulfills the needs of the user. Uses and gratifications assume that the user has alternate choices to satisfy their need.

Diversion- escape from everyday problems and routine.
personal relationships- using the media for emotional and other interaction.
personal identity- finding yourself reflected in texts, learning behaviour and values from texts.
surveillance- information which could be useful for living.

Diversion- People who watch this type of film will be people who wants to have a fright/ terror moment in their everyday life. who like to see the unexpected events such as supernatural occurrence that you will probably never see in real life. so I well help me to escape and day dream about the film as when its playing the audience will be thinking about what they will be doing or when they are in a boring environment re-live that scene to what they would do to change the outcome of the films ending.

personal relationships- when people are watching this film they will have different emotions for the protagonist and the antagonist. This is because when someone watches a film that will have hatred for the antagonist whereas the audience with feel sympathy for the protagonist as they will relate to themselves and think if they have done anything can that happen to me to.

personal identity- the audience will feel portrayed to the protagonist as the character is a stereotypical teenagers which will represent them so by having the correct customers and language it will make the audience feel more relatable to the film because of the stereotypically view of the audience.

Surveillance-Makes the audience feel more cautious of where they are going on their own and who they are meeting up with. Causes them to stop and think whether they are putting themselves in danger.

Age (BBFC)

When It came to age we did want to restrict our film to the older generation as we felt like our film connected more with teenagers so this is why we have gone with the 15 age rating. so by having this we have had to restrict certain things in our film so that it will be classified as 15 which is means that we will be able to have strong violence which we have with the sound of the violence however not sadistic violence so showing gore, etc which we haven't as it is a thriller which means that we let the audience imagine what has just happened to confuse or get the audience involved more in the film. also why we have chosen to go with teenagers is the fact that they are growing up and have crazy ideas so with this in mind they have the fantasies of this scenes happening or becoming real as our film is based off a everyday normal teenager, who is doing something completely harmless, however something terrible happens to them which I feel like every teenager has that thought in the back of there mind.

Why knowing your target market is important

Why knowing your target market is important is so that you know the best way in which you can market your product to them. so for example by using the social media marketing this will attract young people instead of older people whereas a newspaper ad will attract the older generation instead of the younger generation. so with knowing your market you will be able to easily identify the best way in which you will get your film across to your audience which will help to increase awareness of the film which will overall lead to more sales. so with the correct market research and analysis you will be able to get the awareness that you need to make your overall product a success.

Question 4

Who would be the audience for your media product?

Gender

The gender of our film is very hard to say because as we have created a horror thriller this applies to a niche audience, altogether resulting in having a small market of females and males. however we when do make this film it will result in these audiences become dedicated to the film. we have done this by using the theory binary opposition which has been done in our film where the protagonist is a male and the antagonist if a female which is un stereotypical which will help to become a mix of both genders to make them want to see what the change is as it won't be the same outcome at the end.

Age

When It came to age we did want to restrict our film to the older generation as we felt like our film connected more with teenagers so this is why we have gone with the 15 age rating. so by having this we have had to restrict certain things in our film so that it will be classified as 15 which is means that we will be able to have strong violence which we have with the sound of the violence however not sadistic violence so showing gore, etc which we haven't as it is a thriller which means that we let the audience imagine what has just happened to confuse or get the audience involved more in the film. also why we have chosen to go with teenagers is the fact that they are growing up and have crazy ideas so with this in mind they have the fantasies of this scenes happening or becoming real as our film is based off a everyday normal teenager, who is doing something completely harmless, however something terrible happens to them which I feel like every teenager has that thought in the back of there mind.

Market

We believe that our film will be a more niche market. this is because we are a starting up company so this will mean that the only real people who will know about our film will be mainly people in the UK so this will main that we will be aiming at a niche market. the audience will also have to have a taste in horror/mystery thrillers which is a more niche market due to fear and phobias in our film which will mean that our film will put off allot of people.

class

Our film will be aiming at more lower and middle class audience this is due to the location, plot and the mise-en-scene that we are using in our film.

so for the location we will be doing the filming in a small forest, so we can see this film being aimed at lower or middle class as they tend to be in more rural areas so they will consist of more woodland areas whereas upper class is in more urban areas so in the cities for example.

also the clothing that we are using is very causal and informal so it wouldn't suit someone who is more upper class and sophisticated as they would wear more formal clothing.

finally the mise-en-scene this is because people who are upper classed associate the lower classes as being rough and violent so we used the stereotypical view and have using guns and knifes to represent the violence.

Question 3

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Question 2

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http://youtu.be/5LNGUuJ6Bok
As a group we completed this video on how we thought our media product represented particular social groups.

Question 1

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location shots

 Location shots for the thriller opening sequence

 

 

This is the location shot of how we will be getting to our filming location which is by going down this foot path. this will be a risk for the staff and equipment because as the weather will cause the path to be slippery which could cause injury. the whole film will be filmed here apart from the waking up scene of Daniel which will be in his bedroom. we have picked this location as it is remote and quiet which will result in less background noises as well as no one seeing us when we have the weapons out which could cause confusing, etc. Also for this location at night will bring a more gloomy and horror feeling to the film as this sort of location is associated with the horror genre films.



 

 

 

 

 

 

Risk assessment

Risk assessment

Identify the hazards

1. weapons
2. weather
3. Slippery floor
4. Barbed wire
5. Cars

 

Decide who might be harmed and how

Us (filming)

1. Crossing the road to get to the film location could result in a car crash
2. To get in the woods the camera crew will have to go over some barbed wire which could result in an accident

The actors

1. To get in the woods the actors  will have to go over some barbed wire which could result in an accident
2. May injure themselves when handling weapons in the process of filming
3. In the running scene the actor (Daniel) may slip on the floor as if it has been raining the floor will be mud resulting in increased risk of slipping

 

Evaluate the risks and decide on precautions

1. Crossing the road we will use appropriate cross locations to get across
2. We will find an appropriate entrance point to get inside the woods
3. The weather we will check before filming to see if the weather is appropriate to film in. also we will wear suitable clothing.
4. We will inform locals of our filming to prevent any misunderstanding
5. We will give a prep talk about the weapons to ensure safety.

 

Record your findings on this form and implement them

We have found that there is a crossing located near the film site which is approximately 2 minutes away.

We have found that there is a back entrance to the woods which is just around the corner where we last looked this will be the point of entry.

We have downloaded a weather app which we have continuously used to get the perfect weather report for our filming.

We have had a meeting with the actors to ensure safety with the weapons provided whilst we are filming.

StoryBoard

 

Mind map of idea

so with this mind map that the group has created it shows us all the different aspects that we need to consider when making and planning our opening sequence. this consists of a few ideas from each of the different areas such as for the camera shots we have mentioned POV, over the shoulder, close up and master shot. but we are going use other shots such as long shots, high angle/low angle shots and also panning shots. so this ideas sheet will give us an idea of What to do when making the storyboard and filming the opening in general. also gives us an idea of what the film will come out like.

Textual analysis (Evil dead)

 

Mise-en-scene

• The use of blood through out the opening of the film connotes to us as the audience that this film is going to be gory. we can tell this by the way the blood is being moved about such as the blood flowing down the stairs connotes that someone is bleeding out or when the bloods is splatted against the wall connoting that someone has been hit with something. so overall the use of blood brings a dark and cynical sense to the film.
• The use of the weapons being dipped into the pool of blood is very stereotypical as a weapon because in many other films this have been used as the murder weapon so the use of it being dipped could relate to it being the weapon or being thrown out and the psychopath using something else.

Camera

• the use of the shaky camera throughout the opening sequence to create a dark and weary mood towards the audience to create an uneven feeling to put them on the edge. this is seen by the constant movement which could connote that the psychopath has mental issues and then camera is looking from his point of view at his life which explains the movement of the camera.
• close up shots are used throughout this opening this connotes that the director wants us to get an idea of what the psychopath or victims are like to create a relationship with them throughout the film. but also the use of close up shots could be to limit your range of vision or surround to make the film seem more gloomy and mysterious, so we know that the director doesn't want to give everything away straight away.

Editing

• the title effect at the beginning of the film looked like human veins which connotes a virus based film because within zombie films the use of the veins on humans arms are the first sign to knowing that you are turning. so for people who are wondering what the films is about this effect helps them to figure the film out which also goes with the director giving the user some indication about the film is about.
• The use of the flicking images halfway through the opening sequence connotes a psychopath who is confused about their surroundings and that they are looking for information of something that will help the event that will calm the situation or remembering something that was in the past

Sound

• The use of the incidental music helps to build up tension of the film that will make the audience feel on edge because they don't know whether something is going to come up next such as a jump scare. but also they do it so the volume of the music gets louder and louder building that expectation that something is going to happen or pop up because something has to end so the volume has to quieting down to get to the pace of the film.

Textual analysis (INSIDIOUS)

 

Mise-en-scene

·       Proxemics of the words when they fade away connotes the separation in people when there is an unexpected event and that people tend to go by themselves when there is a threat as we know that this film is a horror. As people are less trustworthy around people when death or pain comes into play.

·       grandfather clock has some significant in the film as this could be showing us that they are running out of time or that they are wasting time in the film so this could be leading up to a significant part in the film or until something finally happens.

Editing

·       Editing of the main title shows a flicking effect that can represent a fire as its light source this could connote that fire has some sort of play in the film as this is related to pain and as well fire is red/orange which represents death and pain.

·       The use of the ellipsis in the opening sequence shows us that someone or something is looking for something in the house which could be the location of the films setting and the opening sequence is speeding up the process to get to the discovery which builds up tension because we don’t know what it could be.

Camera

·       The close up of the picture of the family portrait connotes to the audience that this family has some sort of connection to the film meaning that they could be the victim of the film.

·       Zooming in on the old lady connotes danger and a threat in the house that they are in because we don’t know why she is there so this will create tension as this can relate to the audience and that we don’t know why.

Sound

·       The show of the incidental music throughout the opening sequence to build a dark and gloomy atmosphere because it’s unexpected so the viewer doesn’t know what to react like but when the title comes up with the violins playing loud makes the viewer jump as its unexpected and you didn’t expect it.

 

Textual analysis (se7en)

 

Mise-en-scene

• The images of people within the sequence can connote targets of some sort because their still images of their face so you can see the detail of that person but also the picture of the one where he marks the image or can such that the person has been murder.
• The notes that he is make can suggest that this killer is clever and has been doing it a long time as there are many books about and he is writing with confidents suggesting that he has done this sort of stuff before.

Camera-

• Close ups of all the equipment and images creates mystery and confusion to the viewer as they want to know why these different objects are being shown. do they have a significant part in the film
• High angle shots of all the equipment and images could suggest that they are targets because of the fact that it shows weakness connoting that the person you are POVing thinks that he is more powerful

Editing

• The use of the jump cuts creates tension and an unsettled atmosphere as it constantly keeps flicking between each frame making it seem fast pace and that the person has a mental state as he is only remembering certain things.
• The effect of the text can connote a psychopath as the words are blurred and uneasy to see connoting that the killer has some sort of mental state and can't control his actions 

Sound-

• the incidental music throughout the opening credits builds tension and a gloomy atmosphere as this connotes that the killer emotionless and doesn't take anyone for granted meaning that anyone can be next.

Comparable titles in a horror thriller

Titles

 

This is the opening title for the film SE7EN. The white text on the black background makes it stand out. The fact that they have replaced the V with the number 7 and given it a shadow effect gives it a mysterious look/feeling.

                               

 
 

The red text on the black background makes it look very vivid, by using this colour there is a sense of danger as red can be associated with violence. The splattered effect around the text gives the effect of blood.
There is a theme of black backgrounds with bright texts.

The red text on the black background creates the feeling of danger due to the fact that we associate red with death. the tear across the centre on the text gives us the feeling that the film is a slasher and may refers to death in the movie.

The red on this background shows the audience about being trapped and death because of the background looking like a room and with the red text and the colour of the walls represents death. how all of the letters are capitalised makes us think that the whole film is being serious.

how a film markets and promotes itself

How a film markets and promotes itself

There are six main ways in which a film can promote itself to get the attention of the community and be able to sell itself to make the company revenue to pay off the costs and hopefully make profit for the next film or for personal use.

The first ways is through theatres. This can be done by making trailers or short ads for your product that will be displayed before a film that is either similar to your product or have the same target audience to get your product noticed by the public that are interested in this type of genre. They get the audience’s attention by using different scenes in your trailer that will get the best reaction out of them.

The second way is through TV and radio. This is a very populate way of advertising their product as I have found out that the Hollywood movie distributors spend about $4billion a year to buy paid advertising that is usually 30 seconds long, commercials or newspaper advertisements. But the best ways is the television as you will be to get your product to a wide audience and this will mean you will be able to get more people excited about your product.

The third way is through the internet. This is a new advertising strategy where the company makes websites that will support the news and the trailers for their product so that the public can be constantly up dated with the news about the product. Therefore the company will be keeping the hype up for the film. These digital film screeners have the benefit of letting you send individual copies of your film or a promo to the press, sales agents, distributors etc.

The fourth way is through Print. This is through the use of magazines and newspaper articles they use this is attract different segments of the public because there are always people who prefer reading to watching TV such as getting the attention of the older generation.

The fifth way is through merchandising. This is through co-branding or co-advertising through different products that the film company could sell such as toys/clothing. By doing this it’s like free advertising because people will be wearing or carrying your film name around everywhere. Also by having co-brands the company will be able to get the attention of more people as they will already have a larger market audience making it easier for you.

The sixth way is through promotional tour. This can be done by doing interviews or showing outtakes of the film.  By doing this you can be more persuasive if your interviews to make the people who think maybe into a yes but also by doing you will be able to get the most important information across to the public.

Distribution process

Distribution process

 

Distribution

As the film has been made and is ready for the public viewing of the product the company who has made the film will then distribute copies of the newly made film to different cinemas for the public viewing so this will be the source of income for the business as they will get a percentage of revenue from the profit of the film itself which will be discussed in a contract between them and this is the way the company will make its money back from making the film. after the cinema viewings have decrease the company will then put the copy of the film onto different media to sell such as putting them on websites such as Netflix's or put it onto a physical copy such as a DVD. this is because the rights for the film and the DVD are also sold worldwide to gain addition revenue into the business. which then the profits of the film will then be split between the distributor and the production company.

Exhibition
The different ways that they get their product viewed is by using different exhibitions and advertising campaigns to promote their product to potential customers. this is done by giving copies of the film to different events such as premiers or cinemas to get some advertisement for the film to get people excited about viewing it or anticipating the release of the film. so by doing this they will bring a better reputation for the film into the company which will effect their profits. also the company will use advertising such as TV/radio ads or posters/billboards to promote there product to people who have different means of knowing about things so this will help to get the film to be known more worldwide.

Production process

Production process

In making a film there are 5 main steps that the company has to go through to get the desired film to their audience. These steps vary in the level of difficulty but all 4 steps have a simple process to follow to make these steps quicker and easier. The processes are:

Development or negotiating a brief

Pre-production

Production

Post-production

 

Development of the brief-

This is where the writer and the screenwriter and other members of the production team. Have to come up with an initial idea for the film and get ideas together to see if it is a viable option for the company to proceed with.

Pre-production-

This is where the production team informs the producer, director, and production designer, director of photography, sound and editor. The producer has the main responsibly to organise the process of the making of the film with the help of the director and production designer to come up with suggestion of the location, actors. The director is mainly in charge but with help of the director of photography of coming up with the camera shots and how the film will be edited together and also working with the actors to insure that they get the right result. This will look like the vision of the writers.­­

Production-

The first few things in the production phase that they need to consider is what equipment will be needed, who the target audience is and how it will be disturbed and exhibited. The Director and director of photography were tied up on other projects when the location was being chosen. Normally the filming crew would be involved in choosing locations to advise about lighting, lenses, and sound requirements and making sure they’d have exactly the right equipment to make the film work. This will be the actual shot of the film but depending on the budget size and project size and on the complexity of the film.

Post-production-

The first thing will be the editor will edit the film which will be like the cutting the clips together and the lighting of the film and also top add in the cast onto the beginning and the end credits at the end of the film. This process can take a few days to a few weeks to complete depending on the length of the film and its budget. Then the sound editor will add in music to the film and add in sound effects to the final product. They use royalty free music and effects as this is the cheapest option. Finally the colour correction needs to be done to make your film stand out from other films because it will give your film a specific look and feel.

industry regulations

How the industry is regulated

In the UK every commercially released film that is shown in cinemas and then is releases on to a DVD is reviewed and classified by the British board of film classification into an appropriate age restricted classification based on the content within the film itself. in some cases for a film to be released at its desired age rating, the British board of film classification will ask the creator of the film to cut or to edit different parts of the film out to make it suitable for the audience that they are aiming it at

The age rating are based upon different aspects such as the legal requirements and the British board of film classification's policies. over the years that this company has been around they have change significantly.  Originally there policies for a age range were never broken but now they allow them to be based on the context that is used in the film. This approach makes it easier for different films to be allowed to film for a desired target audience that what it could have been.

film age classifications are also based upon the social behaviours in every day life. meaning that with the different aspects that are not socially acceptable would be given a high rating than normal. this approach also allows for change in classification borders if social opinions change for example in the 1920’s it was not acceptable to have films with revolutionary politics as a main subject and in the 1950’s films with nudity were also banned. in the present day that have the aspect of sexual violence are more harass, and therefore more lenient on the mentioned subjects.

Age classifications

U- The U symbol stands for Universal. A U film should be suitable for audiences aged four years and over. However, it is impossible to predict what might upset a particular child, especially at this lower end of the category range.

PG- PG stands for Parental Guidance. This means a film is suitable for general viewing, but some scenes may be unsuitable for younger children. A PG film should not disturb a child aged around eight or older. Parents should consider whether the content might upset younger or more sensitive children.

12 & 12A- 12A means that anyone aged 12 or over can go and see the film unaccompanied. The A stands for 'accompanied' and 'advisory'. Children younger than 12 may see the film if they are accompanied by an adult (e.g. someone over the age of 18), who must watch the film with them. 12 is only for video, DVD and Blu-ray. Works classified at these categories may upset children under 12 or contain material which many parents will find unsuitable for them. The BBFC's Guidelines state that there may be strong language (e.g. 'f***') at 12 or 12A, but it must be infrequent. The context of the strong language is important. Sex may be briefly and discreetly portrayed at 12 or 12A. At 12A, moderate violence is allowed but it should not dwell on detail. Dangerous behaviour (for example hanging, suicide and self-harming) may be present in 12 or 12A works but will not dwell on detail which could be copied or present those activities as pain or harm free. Discriminatory behaviour should not be endorsed by the film as a whole. There may be infrequent sight of drugs misuse in a 12 or a 12A but the portrayal should not be glamorised or provide instructional details.

15- No-one under 15 is allowed to see a 15 film at the cinema or buy/rent a ‘15’ rated DVD.  15 rated works are not suitable for children under 15 years of age. 15 works are stronger than 12 or 12A rated works and could include any of the following; strong violence, frequent strong language (e.g. 'f***'), portrayals of sexual activity, strong verbal references to sex, sexual nudity, brief scenes of sexual violence or verbal references to sexual violence, discriminatory language or behaviour, drug taking.

18- Films rated 18 are for adults. No-one under 18 is allowed to see an 18 film at the cinema or buy/rent an 18 rated DVD. No 18 rated works are suitable for children. No theme is prohibited at 18. Adults are free to pick their own entertainment within the law, so it is possible some themes tackled at 18 may be offensive even to some adult viewers. works are for adults and can contain strong issues such as; very strong violence, frequent strong language (e.g. 'f***') and/or very strong language (e.g. ‘c***’), strong portrayals of sexual activity, scenes of sexual violence, strong horror, strong blood and gore, real sex (in some circumstances), discriminatory language and behaviour.

source- http://www.bbfc.co.uk/