Uses of gratifications examples of film

The 4 main areas are-

Diversion- escape from everyday problems and routine.
personal relationships- using the media for emotional and other interaction.
personal identity- finding yourself reflected in texts, learning behaviour and values from texts.
surveillance- information which could be useful for living.

Bond films

Diversion- people will watch these films at night as an evening watch and when people watch these types of films they will be expecting the same crime and secret agent feel in the film because it makes people feel as if they are there with James bond so this film makes people feel as if they are good enough to do these sorts of things because they make it look easier than what it really is.

Personal relationships- People when watching these films will have a strong relationship for James Bond as he is the main character, the females who will be watching the film will have a more fantasy feeling for James, thinking about being with him in real life. whereas for males we sometimes feel jealous of him for being able to do the sorts of things he does and then compare it to out abilities.

Personal identity- when people are watching this this will see some resembles to their lives in the way that they act such as at a job everyone makes themselves look posh to make people look up to them instead of looking down at you so this will build confidence with that person. also the language that he uses is sophisticated which not many people speak like which could make people think what it would be like to be that way. making society a more positive and sophisticated place instead of being looked at like a un-education area.

Surveillance- the information that this brings to their audience is that you should think about how you act to other as their is always someone one step ahead. this will create a positive vibe to society as it will make more people interested in working for the authority to bring more peace to society instead of causing it making the film a sort of promotional aspect.`

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Diversion- People who watch this type of film will be people who wants to have a fright/ terror moment in their everyday life. who like to see the unexpected events such as supernatural occurrence that you will probably never see in real life. so I well help me to escape and day dream about the film as when its playing the audience will be thinking about what they will be doing or when they are in a boring environment re-live that scene to what they would do to change the outcome of the films ending.

personal relationships- when people are watching this film they will have different emotions for the protagonist and the antagonist.May become to hate the antagonist characters or cause them to have feelings for the protagonist character. Because ours is going to be a horror thriller, this could cause the audience to get scared and be on edge.


personal identity- Audiences may relate to the protagonist due to the fact that they are being portrayed as always falling to the victim to other people, this connection may help the audience to express their own emotions and feelings.

Surveillance-Makes the audience feel more cautious of where they are going on their own and who they are meeting up with. Causes them to stop and think whether they are putting themselves in danger.